Focus on what matters most.
We are Subject Matter
Subject Matter is a strategy and transformation firm helping senior leaders and their organisations find clarity and navigate complex change.
We believe strategy is about making choices. Our work combines creativity and rigour to identify these choices and build shared understanding and ownership of the path forward. Together with our clients, we turn ideas into outcomes that last.
Strategy that delivers
We exist to bridge ambition and execution. Our work spans the full strategy lifecycle, from bluesky thinking through to ongoing delivery. We help leaders define success, co-design the path forward, and prepare their organisations to deliver change. We bring the insight, perspective and discipline needed to turn intent into outcomes and make strategy work in the real world.
Innovation
Foresight
Strategy
Change
Design
Innovation
Foresight
Strategy
Innovation
Foresight
Strategy
Change
Design
Innovation
Foresight
Strategy
Innovation
Foresight
Strategy
Change
Design
Innovation
Foresight
Strategy
Future Visioning + Foresight
See what’s changing, why it matters, and how to shape what’s next.
What forces and shifts will most shape our world over the next decade? How do we turn foresight into confident decisions that bring the future into focus today? As leaders, how do we tell the difference between short-term noise and long-term structural change?
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Enterprise + Business Strategy
Define where to play and how to win, aligning ambition with action.
How do we balance growth, resilience and profitability in an environment that’s constantly shifting, translating long-term foresight into today’s strategic priorities and investments? What trade-offs do we need to balance and how do we make our strategy real; measurable, actionable, and understood across the organisation?
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Transformation + Delivery
Turn strategic thinking into doing through focus, cadence, and momentum.
In a world where speed is critical, how do we prioritise and sequence initiatives to deliver results faster? How to balance ambition with the organisation’s capacity and capability to deliver? What governance and reporting mechanisms will help leadership see progress and intervene early?
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People + Culture
Connect leadership and culture so people move together with purpose.
In the face of complexity and uncertainty, how can we strengthen collaboration and decision-making? What capabilities and talent will be most critical to compete, grow, and execute successfully? As a leader you're asking, how ready is the organisation for the scale and pace of change ahead?
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Performance + Governance
Establish the feedback, learning, and accountability loops that keep strategy alive.
How will we determine if our strategy is working and what should be adjusted when it isn’t? How do we build ownership and clarity around performance across teams and business units? How can we integrate risk-thinking into strategic decisions without slowing progress?
View offerings
Future Visioning + Foresight
See what’s changing, why it matters, and how to shape what’s next.
What forces and shifts will most shape our world over the next decade? How do we turn foresight into confident decisions that bring the future into focus today? As leaders, how do we tell the difference between short-term noise and long-term structural change?
View offerings
Enterprise + Business Strategy
Define where to play and how to win, aligning ambition with action.
How do we balance growth, resilience and profitability in an environment that’s constantly shifting, translating long-term foresight into today’s strategic priorities and investments? What trade-offs do we need to balance and how do we make our strategy real; measurable, actionable, and understood across the organisation?
View offerings
Transformation + Delivery
Turn strategic thinking into doing through focus, cadence, and momentum.
In a world where speed is critical, how do we prioritise and sequence initiatives to deliver results faster? How to balance ambition with the organisation’s capacity and capability to deliver? What governance and reporting mechanisms will help leadership see progress and intervene early?
View offerings
People + Culture
Connect leadership and culture so people move together with purpose.
In the face of complexity and uncertainty, how can we strengthen collaboration and decision-making? What capabilities and talent will be most critical to compete, grow, and execute successfully? As a leader you're asking, how ready is the organisation for the scale and pace of change ahead?
View offerings
Performance + Governance
Establish the feedback, learning, and accountability loops that keep strategy alive.
How will we determine if our strategy is working and what should be adjusted when it isn’t? How do we build ownership and clarity around performance across teams and business units? How can we integrate risk-thinking into strategic decisions without slowing progress?
View offerings
Future Visioning + Foresight
See what’s changing, why it matters, and how to shape what’s next.
What forces and shifts will most shape our world over the next decade? How do we turn foresight into confident decisions that bring the future into focus today? As leaders, how do we tell the difference between short-term noise and long-term structural change?
View offerings
Enterprise + Business Strategy
Define where to play and how to win, aligning ambition with action.
How do we balance growth, resilience and profitability in an environment that’s constantly shifting, translating long-term foresight into today’s strategic priorities and investments? What trade-offs do we need to balance and how do we make our strategy real; measurable, actionable, and understood across the organisation?
View offerings
Transformation + Delivery
Turn strategic thinking into doing through focus, cadence, and momentum.
In a world where speed is critical, how do we prioritise and sequence initiatives to deliver results faster? How to balance ambition with the organisation’s capacity and capability to deliver? What governance and reporting mechanisms will help leadership see progress and intervene early?
View offerings
People + Culture
Connect leadership and culture so people move together with purpose.
In the face of complexity and uncertainty, how can we strengthen collaboration and decision-making? What capabilities and talent will be most critical to compete, grow, and execute successfully? As a leader you're asking, how ready is the organisation for the scale and pace of change ahead?
View offerings
Performance + Governance
Establish the feedback, learning, and accountability loops that keep strategy alive.
How will we determine if our strategy is working and what should be adjusted when it isn’t? How do we build ownership and clarity around performance across teams and business units? How can we integrate risk-thinking into strategic decisions without slowing progress?
View offerings
Where we play
You bring the subject, we bring the substance. Our strategy practitioners partner with functional and technical experts across industries to help leaders tackle the challenges they're facing. We collaborate with the best to combine cross-industry insight with deep strategic thinking in every engagement.
Transport, Logistics & Infrastructure
We work with organisations that build, manage, and modernise the sectors that keep economies running. From ports and rail operators to energy and water providers to large-scale infrastructure programs, we help leaders shape strategies that drive growth while strengthening resilience and sustainability.
Financial & Business Services
We support banks, insurers, fund managers and member-owned organisations to navigate shifts in regulation, customer expectations and emerging technology. Our work helps boards and executives align purpose, growth, and governance to build trust and long term value for members and shareholders.
Local, State & Commonwealth Government
We work with departments and agencies across Local, State and Commonwealth government to turn policy ambition into practical action. We help leaders bridge the gap between strategy and delivery, aligning purpose, programs, and performance to create tangible benefits for the communities they serve.
Manufacturing & Consumer Products
We partner with product-based and consumer-facing businesses to accelerate innovation. Through foresight and co-design, we help leaders respond to shifting customer expectations and unlock growth through new products, markets, and business models.
Human Services
We work with not-for-profit, commercial, and member-based organisations that drive better outcomes for people, from education and housing to disability and aged care. Our focus is helping leaders balance social impact with long-term organisational sustainability.
Transport, Logistics & Infrastructure
We work with organisations that build, manage, and modernise the sectors that keep economies running. From ports and rail operators to energy and water providers to large-scale infrastructure programs, we help leaders shape strategies that drive growth while strengthening resilience and sustainability.
Financial & Business Services
We support banks, insurers, fund managers and member-owned organisations to navigate shifts in regulation, customer expectations and emerging technology. Our work helps boards and executives align purpose, growth, and governance to build trust and long term value for members and shareholders.
Local, State & Commonwealth Government
We work with departments and agencies across Local, State and Commonwealth government to turn policy ambition into practical action. We help leaders bridge the gap between strategy and delivery, aligning purpose, programs, and performance to create tangible benefits for the communities they serve.
Manufacturing & Consumer Products
We partner with product-based and consumer-facing businesses to accelerate innovation. Through foresight and co-design, we help leaders respond to shifting customer expectations and unlock growth through new products, markets, and business models.
Human Services
We work with not-for-profit, commercial, and member-based organisations that drive better outcomes for people, from education and housing to disability and aged care. Our focus is helping leaders balance social impact with long-term organisational sustainability.
Transport, Logistics & Infrastructure
We work with organisations that build, manage, and modernise the sectors that keep economies running. From ports and rail operators to energy and water providers to large-scale infrastructure programs, we help leaders shape strategies that drive growth while strengthening resilience and sustainability.
Financial & Business Services
We support banks, insurers, fund managers and member-owned organisations to navigate shifts in regulation, customer expectations and emerging technology. Our work helps boards and executives align purpose, growth, and governance to build trust and long term value for members and shareholders.
Local, State & Commonwealth Government
We work with departments and agencies across Local, State and Commonwealth government to turn policy ambition into practical action. We help leaders bridge the gap between strategy and delivery, aligning purpose, programs, and performance to create tangible benefits for the communities they serve.
Manufacturing & Consumer Products
We partner with product-based and consumer-facing businesses to accelerate innovation. Through foresight and co-design, we help leaders respond to shifting customer expectations and unlock growth through new products, markets, and business models.
Human Services
We work with not-for-profit, commercial, and member-based organisations that drive better outcomes for people, from education and housing to disability and aged care. Our focus is helping leaders balance social impact with long-term organisational sustainability.
Our ways of working
Rigour
Structure and depth that turn complex problems into confident decisions.
Clarity
Insight and imagination that reveal simple, practical ways to create value.
Co-creation
Shared thinking with boards and leaders that builds ownership and commitment.
Influence
Creating the trust and alignment that give strategy its power to move people.
Our ways of working
Rigour
Structure and depth that turn complex problems into confident decisions.
Clarity
Insight and imagination that reveal simple, practical ways to create value.
Co-creation
Shared thinking with boards and leaders that builds ownership and commitment.
Influence
Creating the trust and alignment that give strategy its power to move people.
Our ways of working
Rigour
Structure and depth that turn complex problems into confident decisions.
Clarity
Insight and imagination that reveal simple, practical ways to create value.
Co-creation
Shared thinking with boards and leaders that builds ownership and commitment.
Influence
Creating the trust and alignment that give strategy its power to move people.
Meet the team
"Every great strategy is an act of focus."
César Munoz
Director
Meet the team
"Every great strategy is an act of focus."
César Munoz
Director
Meet the team
"Every great strategy is an act of focus."
César Munoz
Director
Why we're different
We’re an award-winning team of advisors and transformation leaders who know how to make strategy work in practice.
Our work is led by people who’ve been in the room — as consultants, executives, and board members. We’ve helped organisations across corporate, government, and not-for-profit sectors navigate complexity, align leadership, and turn ambition into outcomes that last.
We work with our clients, not just for them. Every engagement is built on trust, collaboration, and shared ownership — helping leaders and teams find clarity, align on direction, and move together with purpose.
We bring structure and discipline without rigidity, valuing curiosity over certainty and partnership over prescription. The result is strategy that works — understood by those who set direction and usable by those who make it happen.
Shaping a 40-year Vision for the Port of Brisbane
Vision 2060 is the Port of Brisbane’s bold roadmap for the future of trade, sustainability, and innovation — a 40-year view of how Queensland’s premier port will adapt and thrive in a changing world. The Port partnered with Subject Matter (formerly Business Models Inc) for our foresight, co-design, facilitation, and storytelling expertise. Together, we brought industry experts, community voices, and government leaders into the conversation to explore what the future holds and to ground ambition in real-world insight. The result is a shared vision and practical framework to guide growth, investment, and impact for decades to come.
Building Strategic Resilience with QIC
QIC partnered with Subject Matter to co-design two tailored strategy assessment tools to help its Infrastructure asset teams strengthen foresight, resilience, and strategic capability. Through research, workshops, and collaboration across QIC’s portfolio, we helped define what ‘good’ looks like for asset management today and how teams can lift their performance to meet the challenges of tomorrow. The result is a practical framework and suite of tools that support continuous learning, benchmarking, and future-focused decision-making across QIC’s assets.
Shaping a 40-year Vision for the Port of Brisbane
Vision 2060 is the Port of Brisbane’s bold roadmap for the future of trade, sustainability, and innovation — a 40-year view of how Queensland’s premier port will adapt and thrive in a changing world. The Port partnered with Subject Matter (formerly Business Models Inc) for our foresight, co-design, facilitation, and storytelling expertise. Together, we brought industry experts, community voices, and government leaders into the conversation to explore what the future holds and to ground ambition in real-world insight. The result is a shared vision and practical framework to guide growth, investment, and impact for decades to come.
Building Strategic Resilience with QIC
QIC partnered with Subject Matter to co-design two tailored strategy assessment tools to help its Infrastructure asset teams strengthen foresight, resilience, and strategic capability. Through research, workshops, and collaboration across QIC’s portfolio, we helped define what ‘good’ looks like for asset management today and how teams can lift their performance to meet the challenges of tomorrow. The result is a practical framework and suite of tools that support continuous learning, benchmarking, and future-focused decision-making across QIC’s assets.
Shaping a 40-year Vision for the Port of Brisbane
Vision 2060 is the Port of Brisbane’s bold roadmap for the future of trade, sustainability, and innovation — a 40-year view of how Queensland’s premier port will adapt and thrive in a changing world. The Port partnered with Subject Matter (formerly Business Models Inc) for our foresight, co-design, facilitation, and storytelling expertise. Together, we brought industry experts, community voices, and government leaders into the conversation to explore what the future holds and to ground ambition in real-world insight. The result is a shared vision and practical framework to guide growth, investment, and impact for decades to come.
Building Strategic Resilience with QIC
QIC partnered with Subject Matter to co-design two tailored strategy assessment tools to help its Infrastructure asset teams strengthen foresight, resilience, and strategic capability. Through research, workshops, and collaboration across QIC’s portfolio, we helped define what ‘good’ looks like for asset management today and how teams can lift their performance to meet the challenges of tomorrow. The result is a practical framework and suite of tools that support continuous learning, benchmarking, and future-focused decision-making across QIC’s assets.
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Newsletter
What matters, in your inbox.
For future-facing leaders.
Join our mailing list for articles and insights on the subjects shaping tomorrow.
Newsletter
What matters, in your inbox.
For future-facing leaders.
Join our mailing list for articles and insights on the subjects shaping tomorrow.